le Mardi 7 avril 2026

Sponsorship for athletes and artists has been around for over 2000 years: upper-class wealthy Greeks and Romans would sponsor Olympic athletes, gladiators, chariot races, sculptors for their personal statues, architects for their temples and castles, master gardeners for their grounds. When national companies and name-brands took over the markets in the 20th century, athletes and artists became tools by which products were promoted to the general public in exchange for financial subsidies, equipment or services. One of the earliest sponsorship to an athlete was made by Adidas who supplied spikes to sprinter Jesse Owens for the 1936 Berlin Olympics. By comparison, today’s elite athletes often earn more from their sponsorship revenues than from their sport: Tiger Woods earned $42 million from his (Nike & al.), LeBron James earned $52 million from his (Nike, Coca-Cola & al.) and tennis ace Roger Federer recently signed an agreement with Japanese clothing company Uniqlo for $300 million over ten years.

The revolution came with TV coverage of sporting events in the 1950s and has become international. Financial data shows that over $65 billion was spent in 2018, with North American companies being the largest spenders (1/3 of total). The use of social media as tools to reach potential customers using the incentives of their favorite athlete or artist brings those numbers to new heights by the day. Endorsements, even on a small scale, work for companies and small businesses of all sizes because they bring their brand to the public at large: fans tend to project the trust and appreciation they have in an athlete or an artist to the product they promote; companies get exposure and connections; it’s a win-win situation!

Participating in athletic events can be costly for an upcoming athlete like JOEY DESJARDINS, our local para-athlete, and meeting your performance goals becomes more difficult if you don’t have the budget: you miss out on opportunities to develop your abilities either by lack of optimum equipment, lack of training facilities or qualified staff, lack of travel and living funds; multiply those factors if you are married with children! Joey said that he was partly subsidised by CANADIAN HERITAGE, but still at the NextGen status: his official promotion as a Canadian Olympic para-athlete should change after his stellar performances in Tokyo, thus increasing his subsidies; and he also benefits on a smaller scale from the sponsorship and endorsements of many local enterprises and small businesses, social clubs and organisations: just check out all the decals on his van when he drives close by or on the attached photo. When asked if government subsidies were enough to make a decent living, he replied they were minimal for a single athlete, but significantly under minimum if you had a family to provide for. His wife Vanessa holds a full-time job and complements the family’s income needs. Maybe Tiger Woods, LeBron James and Roger Federer also had to deal with such situations when they decided to become professional athletes: we all do, whatever our field of specialty is: plumbing, teaching, writing, singing, farming; we all did, we gave it our best to reach the personal goal we had set and we eventually made it! Joey has already reached some of his goals, but, as the Olympic motto and creed says: CITIUS, ALTIUS, FORTIUS or FASTER, HIGHER, STRONGER, those are Joey’s new goals on the road to Paris 2024.

Should this article and my colleague Noé’s article (in this same edition) inspire you, consider Joey’s photo besides his van showing available locations for more decals! But wait…: SPECIAL ANNOUNCEMENT:  this left front fender is now reserved for a new sponsor: LE RÉGIONAL! Thanks to our owner-editor Sylvain Roy for graciously agreeing to our suggestion. But wait again! The local senior singing quartet to which I belong, les/the Crooneux, pledge to offer all the revenues from ONE annual concert to Joey’s Paris Fund-Pot! But wait again! Who else is going to join the sponsor caravan and become the 3rd, 4th, 5th …? Joey is a well-connected guy (Facebook/Messenger/Instagram) and would be happy to discuss endorsement options with you. Let’s get this van covered up with decals! Get in touch!

Following the last four ‘heavy’ weeks of politics (campaigning, debating, making extravagant announcements, and then denying everything to the next audience, and finally voting with a ‘joker’ option on the ballot), let’s tackle something completely different this week: HUNTING (or is it that really different?). Enjoy this quote from Bismarck, a German statesman, diplomat and writer who said that ‘People never lie so much as after a hunt, during a war, or before an election.’

‘Doctor, Doctor, (in fact, he’s a psychiatrist), what is wrong with me, why can’t I be ‘normal’ like most of my buddies? Am I overly sensitive, am I a… ‘sissy’?’ ‘Normal in what sense my dear sir?’ ‘Well, Doctor, I am now a senior and I have never gone hunting in my whole life! My buddies keep on inviting me to experience the thrill of it at least once… Am I missing something important here, something I should add to my bucket list?’ ‘Nothing to worry about, my dear sir, you are totally ‘normal’, but just a little ‘different’ I suppose…Fortunately, you don’t live in Texas where you would be considered very strange…’ ‘How so Doctor? I can swap mosquitoes and spiders without regret or remorse, I even used a pellet gun once to shoo away a skunk!’ ‘You just don’t have a true killer instinct, to look an animal straight in the eyes and shoot it, but it’s OK: if God had wanted us to be vegetarians, he would have made broccoli more fun to shoot at!’ ‘But… what’s your point Doctor? I don’t think I could shoot at a broccoli either: I love broccoli! And I am not even a vegetarian! Is that what’s wrong with me?’

‘I can’t say for sure my dear sir, science hasn’t reached that far into the mind yet, but I wouldn’t be too concerned if I were you: I love my broccoli too!’

Environmentalist Gary Varner identifies 3 types of hunting: therapeutic, subsistence, and sport, each type being distinguished by its own purpose.

Throughout human history, hunting for food has been a way of life: cave paintings from the Bible depict hunting as a normality. A few generations ago, hunting was a formality in the seasonal life of a family, it was at the core of the process of growing up: learning how to care for and use a rifle, whether you enjoyed the outdoors or not, every fall you were expected to join in the family men’s hunting trip: father, grandfather, brothers, uncles, cousins and head to the woods for male bonding, camaraderie and food supply. Fast-forward to today, and we find hunting in decline: farming meat operations and grocery supermarkets provide us with all the meat we need; double that with the decline of close ties between generations of family members, hunting experiences have lost their appeal and their necessity. Today, hunting is not a prerequisite to manhood anymore, but it still helps develop age-old masculine qualities. What are the real implications, the down-to-earth practices required of a potential hunter? Well, let’s see now if you are up to it:
‘Real hunting involves early mornings, long hikes through often rugged country, hours sitting behind a pair of binoculars, constantly trying to beat an animal’s keen senses, sneaking into shooting range undetected, and making a good, ethical shot to dispatch the animal quickly (which requires countless hours of practice in the off-season). And if you manage to get through all of that successfully, the real work begins. Now you must field-dress the animal, quarter it into manageable pack-loads, and then get it out of the woods, often on your own shoulders for what can be miles back to your pick-up truck! There’s nothing easy about hunting! When I hunt, I can almost feel my place in the food chain, my role in this massive ecosystem that is earth, I feel like my most authentic self!’ (from the Canadian Outdoorsman Magazine)

Some top-3 stats just for fun:

-Top-3 best hunters: Bill Cody (Buffalo Bill), Ernest Hemingway, Davy Crockett

-Top-3 best destinations: Tanzania, Mozambique, South Africa (Canada #8)

-Top-3 hunted animals: Deer, turkey, duck

-Top-3 most endangered animals: Lemurs, gorillas, snow leopards

Did you know that in Ontario, you MAY NOT…

-Hunt in provincial parks or national parks or any other protected habitat

-Hunt big game, moose, deer or black bear when these animals are swimming

-Hunt specially protected birds and other wildlife

-Hunt polar bear unless being indigenous or accompanied by an indigenous person

Well, HAPPY HUNTING SEASON all you hunters; and for those of you who are not, HAVE A BEAUTIFUL FALL SEASON!

‘I ask people why they have deer heads on their walls. They always say because it’s such a beautiful animal. There you go. I think my mother is attractive, but I keep photographs of her.’ (Ellen DeGeneres)

“A good party man puts his party above himself and his country above his party.”   (Winston Churchill)

(Registered parties of end of August,electoral district of Glengarry-Prescott-Russell, Ontario, in alphabetical order by official name)

Conservative Party Of Canada

Free Party Of Canada

Green Party Of Canada

Liberal Party Of Canada

New Democratic Party

People’s Party Of Canada

In last week’s column, a list of six candidates was submitted to the electors of Glengarry-Prescott-Russell: no specific advantage was given to anyone of the six;  I could have added my own name to the list, had I registered to become a candidate, and would have been granted the same consideration as other candidates; as everyone else on that list, all candidates start the voting process with ZERO vote; and should my wife fast enough to be the first voter in GPR to cast her ballot, I would have taken the lead in the polls (assuming she had voted for me…)! So then, let’s consider this question: When the actual voting procedure starts, are all candidates really equal, is the process really fair?  If you did your homework and evaluated all candidates according to criteria established by specialists to find the ideal MP, then ‘NO’, candidates are not all equal: some stand out by their personality, others by their experience, by their humanity, their wealth…I would probably stand out by my age (and wisdom since it is a factor of aging)! But let’s suppose they are all clones of one another, what differentiates them from one another? If you answer ‘the party’ they are affiliated to, which is the second element of our equation, you basically understand politics.

Political scientists agree that ‘When voters cast their ballot, are they choosing a candidate or a party? The right answer is probably both; electoral systems are used to apportion seats among the different parties that compete during an election and select the candidates that will be appointed as representatives; elections thus act as a mechanism for deciding the policies to be enacted among the options proposed by different parties and for conforming the representatives that will enact them. In addition, citizens also use their vote to express their judgment about parties’ and candidates’ performance in office during the previous term.’

Two opposing tendencies in the voting process: personal or party representation? Some of us will stick without question to a ‘favourite’ party, sometimes for generations, without much consideration for the candidate that represents it, although the better the candidate, the better are chances of winning; on the other hand, some will stick with a candidate that represents the closest they can find to their ‘ideal’ one, whatever party he/she is affiliated with; this candidate might have ‘charmed’ them by his looks, his voice, his intelligence, his honesty, …

Voters tend to pay more attention to candidates’ personal traits in local elections, and tend to give more weight to partisan or ideological factors when deciding whom to vote for in provincial or national elections. This column was based on the assumption that in the voting decision, voters face this question, this dilemma: when they cast their ballot, are they choosing a candidate or a party? Both are true: in most countries, elections serve the purpose of selecting both the public policies that will be implemented (from among the different proposals of each party) and the specific individuals who will be in charge of this process. But what about voters? Do they care about these two types of representation? Conclusions are that they do: when citizens decide whom to vote for, they weigh up not only the candidates’ individual skills or public image, but also the party which they represent. In other words, they care about both the quality of representatives and of representation.

In a multi-party system like Canada’s, forming a government is all a matter of mathematics: ‘majority = half the seats in contention + one’ is the rule and grants the leading party the privilege of forming a government; minority governments are also workable and able to survive a few years (18 months on average actually as per data) before a lack of consensus between associate parties leads to a new general election; this has now become a redundant situation, almost a tradition in Israel for example, and sometimes the case in Canada!

Whatever your voting strategy is, Glengarry-Prescott-Russell voters have choices, TWELVE in fact: candidate #1,2,3,4,5 or 6, and parties #1,2,3,4,5 or 6. Whatever party or candidate you vote for, DO VOTE because ‘Every election is determined by people who show up!’ (Larry Sabato).

Erratum

In last week’s column, an error was made in the list of official candidates for this election in Glengarry-Prescott-Russell. Jean-Serge Brisson is NOT a candidate for this election: you should have read the name of Marc Bisaillon instead. Also, the independant candidate named The Joker (sic) was omitted. Sorry for the inconvenience.

 

‘I have nothing to offer but blood, toil, tears and sweat’ -Winston Churchill

Winston Churchill’s quote and offer of service to his country is quite dramatic and bold, and may result in unreachable goals for whoever among us humble citizens plan to jump into politics, whether at the municipal, provincial or national level.

If you have a right of vote in Glengarry-Prescott-Russell, you either:

– already made your choice along party line or according to candidate’s positions

– will not be voting for whatever personal reason

– are still ‘screening’ candidates in search of the ‘ideal’ one.

So then, what are the specific qualities expected of an ideal candidate?

According to different political scientists and specialists, here are some typical profiles and qualities to look for: politicians should be people that have a significant life experience and be willing to share it with constituents/population, they should be mature and independent in all aspects of their life (financially, emotionally, professionally, …), they should display integrity, competence and humility so as to not promote and glorify self, they should be team players and be able to assume leadership if and when required, they should have the courage to face challenges that are outside their normal comfort zone, able to entertain lobbyists and media without falling under the pressures of wealth, vanity, sex; most of all, they should envision what the future will require  rather than try to survive the present or be haunted by the failures of the past: voters want someone with a vision, with a direction rather than a catalogue of unrealistic promises, they have to trust their candidate to deliver what is expected of them.

James Freeman Clarke, a renowned American theologian, summarizes it all by saying that ‘the difference between a politician and a statesman/stateswoman is that one is obsessed about the next election while the other about the next generation’. Which one are we/you looking for to represent us in G-P-R?

Once elected, specialists tend to classify politicians in two classes: the ‘trustees’ who see themselves as the supreme authority in taking all decisions that were granted to them when elected and feel free to proceed without further authentic consultation; on the other hand, the ‘delegates’ see their role more as liaison between their constituents and the government; they tend to use their charisma, their appearance, their elocution as weapons of attraction to voters.

You will have noticed probably that there hasn’t been any mention of ‘party’ yet, the reason being that we are searching for the ideal ‘individual’ to assume the function of MP, discovering his/her values, independently of party affiliation. A follow-up article will discuss how Canada’s multi-party system can be both a blessing or a curse for voters that try to make the best choice in all good conscience.

If, in the meantime and in order to help you evaluate every candidate fairly, take time to listen to some personal interviews, to speeches or debates they participate in, while keeping in mind our friend Winston Churchill’s final quote and recommendation: ‘A good speech should be like a skirt: long enough to cover the subject and short enough to create interest!’

These past two years, out of personal interest, I joined two local groups whose membership is thriving: Histoire Photos Hawkesbury (5000+ members) and Vintage Vankleek Hill (+1000 members) and have been pleasantly surprised by members’ contributions and the richness of the material shared. I eventually joined two more similar groups: as I lived my kid and teen years in Montreal, I enjoy the Montreal Historical Photos (+56,000 members) and the Yesteryears Memories (+110,000 members) groups; wherever you are from or wherever you now live, there is probably such a group dedicating itself to ‘local nostalgia’.

They are known as ‘nostalgia’ social media groups and they are trending. Through quarantines, confinements, restrictions and NO-NO-NOS! of all kind, it was a normal reflex for us to imagine better times and happier situations, either by projecting into our future or by rolling time back to our past. The internet and the popularity of social media sites provide many kinds of services to its users like helping them connect with people, share opinions and life experiences with likeminded people, stay in touch with friends and colleagues; they also allowed users to create groups, a.k.a. ‘clubs’, that share same interests, hobbies, education, situation, whether past or present.

During 2020 and 2021, nostalgia was everywhere and it all made sense: the time was right to long for the past and relive happy memories while we were stuck at home pondering our situation and hoping everything became ‘normal’ again; it made its way into every walk of our life, from our wardrobes to our music, from our recipes to our television selections, from vintage classic car to stores we used to shop at, from Woodstock to the golden age of Hollywood and ‘Gone with the wind’, family Christmases at home with our pet dog; it  made us more optimistic for the future, happier despite it all through this ‘blast from the past’. Social media and its groups had seen our wishes, needs and expectations, and it was only happy to oblige us by facilitating our membership.

‘Way back when’, today’s boomers didn’t have internet to document their past: memories were made of poorer quality photographs and sound recording; today’s millennials have the benefit of powerful technologies to record their life events to the second in high-definition picture and sound. Nostalgia becomes a warm blanket, a gushy feeling to the downs of life: simpler times, happier lives.

As a finale to this week’s column, I would like to share with you excerpts from a FB post from the group Yesteryears Memories that show how life wasn’t all rosy in yesteryears, accompanied by a collage of yesteryears pics for your enjoyment. See after reading if you are still as nostalgic and sentimental about the past. Enjoy!

The next time you are washing your hands and complain because the water temperature isn’t just like you like it, here are some facts from the ‘yesteryears’: most people got married in June because they last took their bath in May, and they still smelled pretty good by June… However, since they were starting to smell, brides carried a bouquet of flowers to hide the body odor. Hence, the custom today of carrying a bouquet when you get married!

Baths consisted of a big tub filled with hot water; the man of the house had the privilege of the nice clean water, then all the sons and men, then the women, and finally the children, last of all the babies. By then, the water was so dirty you could actually lose someone in it! Hence the saying: ‘Don’t throw the baby out with the bath water!’

In the old days, they cooked in the kitchen with a big kettle that always hung over the fire; every day, they lit the fire and added things to the pot. They ate mostly vegetables and did not get much meat; they would eat the stew for dinner, leaving leftovers in the pot to get cold overnight, and then start over the next day. Sometimes, stew had food in it that had been in there for quite a while!

Those with money had plates made of pewter; foods with high acid content caused some of the lead to leach onto the food, causing lead poisoning death; this happened most often with tomatoes; so tomatoes were consequently considered poisonous. Lead cups were used to drink ale or whisky; the combination would sometimes knock the imbibers out cold for a couple of days; someone would take them for dead and prepare them for burial: they were laid on the kitchen table and the family would gather around and eat and drink, and wait and see if they would wake up. Hence the custom of ‘holding a wake’!

P.S. Thanks to my friend Terry ‘la-terrible’ for this contribution!

Summer is half over, so are probably your annual vacations; out of necessity, many of us have opted for local or regional destinations this year, either day trips or short stays here, there and everywhere… offering ‘some’ type of attraction, where hotels, restaurants and leisure services are available. Some of these ‘theme’ vacations are kids-oriented, some sports-oriented, water-oriented; whatever-oriented yours are, it’s totally fine and you deserve it! What if I were to suggest an activity that is a multi-combination of art-history-culinary-nature-religion-…? What if I told you it is FREE? What if I added that it is within a 30-minute drive? Well, get your agenda out!

From Hawkesbury and Grenville, head east on Route 148; shortly after the village of Marelan, intersecting Route 148 is Montée Hall which will  bring you to the Half Moon Lake district; follow indications at intersections and you will have reached the Monastery of Virgin Mary Consolatory! Welcome… and as the greeting formula on their internet site says, ‘Come and you shall see!’

If you ever had the opportunity to visit the Trappist monks’ Abbey and Monastery in Oka, your experience will be somewhat comparable, depending of your approach: it may be deeply spiritual, inquisitive in culinary delicacies, appreciative of byzantine art, or strictly a great family visit in a gorgeous natural setting: all of the above are allowed and welcomed, no need to be Greek Orthodox. You are required to dress decently and sacraments are reserved for Orthodox only.

The monastery is the only Greek Orthodox one in Quebec and is under the jurisdiction of the Greek Orthodox Archdiocese of Canada; it was founded in 1993. Two nuns came from Macedonia to establish it in rather difficult conditions: 235 acres of dense forest set on a hill in the Laurentians on which stood an old farm and farmhouse were purchased from an English-speaking family with the objective of transforming it into a monastery. The farmland itself was overgrown, the house in ruins: love, sacrifice and hard work, plus new nun recruits and volunteers worked miracles and transformed it into what it is now…although there is much left in the plans to do and to raise funds for! And although prayer still remains their main duty, today’s 24 nuns share many other responsibilities, from sunrise to sunset. The nuns are from various origins but share a common language: greek; they are all dressed in a black robe and their order is semi-cloistered.

Since that the purchase of this property was conditional to being run as an agricultural business, the nun administrators decided to keep the goats that were still roaming the property and to go into the cheese-making business: some of them registered at l’Institut de technique agro-alimentaire de Saint-Hyacinthe in order to get a commercial permit, which they did successfully. And so in 2000 was born the cheese factory, ‘Le Troupeau Bénit’; it produces ten varieties of cheese, their star cheese being their goat feta ‘Fêt’à la Grecque’: but the prototype recipe had to be adjusted many times before they reached the ideal combination: not too salty, not too grainy, with a subtle creamy taste… They also produce pastries, yogurt, ice cream, jams and soaps. Their cheeses, home-grown vegetables and other products are now sold in select IGAs and public markets. These ‘businesses’ are their main source of fundraising in order to finance their expansion projects; from the gigantic structure already in place, it is obvious they have big ambitions for their estate. But from what we witnessed when visiting on a sunny Saturday afternoon, the Greek communities from Quebec and Ontario are taking good care and great pride in their monastery and it will turn out to become a great success! Thank you Sisters for your kind reception!

While waiting for Joey Desjardins, our local Paralympian, to reach Tokyo and to perform in the two events in which he is scheduled to participate, I thought it might be appropriate to bring everyone up-to-date on Paralympics themselves, their purpose, history, events, participants. I admit knowing very little of the Paralympic movement and on Paralympians until I met Joey, maybe with the exception of Chantal Petitclerc who was able to market her medals intelligently by way of her attaching smile and personality, and become a media ‘chouchou’; she then made an interesting post-career choice when named a Senator by Prime Minister Trudeau; her acceptance speech moved a lot of her colleagues and a whole nation when she said that ‘When you have a disability, the worst part is feeling as if you have no control over your own life, over your own body’.

The Paralympic Games are international competitions for elite athletes with a disability; given the wide variety of disabilities, there are several categories in which para athletes compete which are broken into ten, based on eligible impairment: muscle power, impaired movement, limb deficiency, leg length difference, short stature, hypertonia, ataxia, athetosis, vision impairment and intellectual impairment. Some disabled athletes did compete in regular Olympic games before the advent of Paralympics, for example in shooting events, in equestrian events, but they did so without any allowance for their impairment. The first organized event for disabled athletes took place in London, United Kingdom on the occasion of the 1948 summer Olympics and was organized for World War II veterans with spinal cord injuries; they were held again in 1952, now including veterans from other countries and thus became a precursor to Paralympic games.

The first official Paralympic games were held in Rome, Italy in 1960; these games were open to all athletes in wheelchair: 400 athletes from 23 countries took part. In 1976, more categories of athletes with disabilities were included, regrouping 1600 athletes from 40 countries. In the Seoul, Korea 1988 Olympics, a new milestone was reached: Olympics and Paralympics were hosted in the same host city, using the same facilities; this precedent eventually led to a formal agreement between both committees and was extended to also include Winter Paralympics.

As for Canada’s representation in Tokyo, here are some interesting facts and stats: Canada contingent includes 126 athletes who will be competing in 18 sports, most of them in  basketball, swimming and athletics; 113 coaches and support staff will support them; the ratio female to male is 71 to 55; oldest member is 64 (fencing) and youngest is 17 (swimming); 55 will be making their Paralympic debuts, among which OUR OWN JOEY; for two of those athletes, it will mark their sixth Games; 11 provinces and territories are represented with Ontario dominating the list at 42.

For audiences at large, these Tokyo Games have been called the Pandemic Games, held through confinements, quarantines, cancellation of qualifying competitions, travel restrictions. For our athletes, they became the ‘Resiliency Games’: having to train on their own in extraordinary conditions, sometimes with no physical or mental support: Simone Biles’s breakdown and Naomi Osaka’s unexpected defeat brought mental health problems to the forefront; but great success stories like our own decathlon gold medal winner, Damien Warner, whose community in London, Ontario contributed to set up an old disaffected arena into a training centre so that he could continue his training while confined to home. Canada’s 371 athletes performed great, recording 24 medals, acted responsibly by limiting to ZERO cases of Covid. We should be proud of them all!

As for the Tokyo 2021 Paralympic Games, they start on August 24, and for the very first time, comprehensive live prime-time coverage will be available through broadcast sponsors like CBC/Radio-Canada and Sportsnet, and through digital sponsors like Twitter and Facebook.

As for Joey himself, he will board his flight from Montreal to Vancouver and then onto Tokyo on August 23rd and will take part in two events: a 26 km individual race against-the-clock on August 31st followed by an 80 km team road race on September 1st; his races will be held at the Fuji International Speedway, approximately three hours from Tokyo, a formerly  Formula-ONE racetrack  located in the foothills of Mount Fuji and he will reside in a satellite residential athlete village close by; unfortunately, as athletes must leave the country within 24-48 hours after completion of their events, he will not attend or participate in closing ceremonies. So get your agendas out and program whatever electronic devices you own! Because of extreme heat conditions, events should be taking places in early morning or early evening, so (sorry!) you’ll still have to go to work. And it seems a public outdoor projection downtown Hawkesbury is in the works… As quoted in a previous article, ‘It takes a whole community to raise a champion!’

ALEXANDRIA, small town located in the North Glengarry township, Glengarry county, Ontario, Canada; population just under 3,000, equally Anglophone and Francophone, sharing residency in approximately 1350 housing units of different types; originally known as Priest’s Mill when founded in 1819 by Scottish emigrants, most of whom spoke English and their native Gaelic dialect; one hour away from major Canadian cities and the USA border, many ancestral red brick building sharing street space with modern commercial buildings, serviced by VIA Rail daily, golf course, hockey club, some major industries and big box stores and most of the other components you would expect to find in ‘Smallville’.

So what is so special about this small town from rural eastern Ontario to make it so special, ONE OF ONLY 1800 WORLDWIDE? Its BASILICA. But what is a ‘basilica’? Very legitimate question, as I myself had to research and find a source and explanation for this ‘title’. A church is a church and a parish is a parish: those two words are more familiar to us and easily identifiable; but when does a church become a cathedral or when does it become a basilica? Here is a short answer that should enlighten everyone: parishes are local entities that belong to a regional entity called a diocese; the head of a diocese is the bishop or archbishop; bishops and archbishops take residency in a parish of their choice and that parish’s church is invested with the title of ‘cathedral’; let’s put dates, names and places as  examples: in 1890, Pope Leo XIII established the diocese of Alexandria in Ontario and named Fr. Alexander Macdonell as bishop; he chose St. Finnan’s parish as his episcopal seat, thus elevating the church to a cathedral; in 2012, Bishop Marcel Damphousse was ordained 8th Bishop of the diocese of Alexandria/Cornwall at St. Finnan’s cathedral; in 2020, Pope Francis amalgamated the dioceses of Alexandria/Cornwall and Ottawa to create the Archdiocese of Ottawa/Cornwall and, as sitting Archbishop Prendergast’s episcopal seat was in Notre-Dame Cathedral in Ottawa and his successor Bishop Damphousse chose to stay there, Alexandria St. Finnan’s church reverted from cathedral to simple parish.

While this explains the entitlement of ‘cathedral’, what then is a ‘basilica’? In Latin times, the common meaning of the word ‘basilica’ was ‘city hall’, which with the surge of Christianity, became ‘worship place’; much later, the term was bestowed to Catholic churches as an honorary title with special ceremonial rights; this title can  never be taken away. There are only four major basilicas in the world, all located in Rome and all known as the four great Papal churches of Rome: St. Peter, St. Mary, St. John and St. Paul; worldwide, there are just over 1,800 minor basilicas out of some 220,000 churches; minor basilicas all have a special lien with the Pope: as example, the right to display Papal symbols, regalia and insignia. In Canada, only 26 churches have been granted the title of basilicas; in our own Archdiocese, only three: Ottawa’s Notre-Dame, Ottawa’s St. Patrick and…Alexandria’s St. Finnan.

St. Finnan’s church was built in 1883-1885 under plans of architect Willliam H. Hodson and by contractors Chisholm & Sons from Lochiel at an incredible cost of $35,000; a lot of free labor and weekend church-raising bees must have contributed to this low cost; it is reported that the stone was brought in from the Ottawa area by barge on the Ottawa river down to Hawkesbury where it was transferred onto wagons and sleighs and then headed to Alexandria. The church was named honoring a 6th century Irish monk and missionary, Finnan (or Finan) who was recognized as ‘a man of venerable life, an eloquent teacher, remarkable for his training in virtue, his liberal education, chiefly devoting himself to good works…’

On February 19, 2021, Cardinal Sarah signed a decree on behalf of Pope Francis which raised the status of St. Finnan’s church to the status of Minor Basilica; this nomination followed intense lobbying by a group of parishioners who decided to petition Rome following the loss of its ‘cathedral’ status: they put together a very detailed and informative document on the church’s architecture, history and features. The Papal consent meant that this little-town church joined the ranks of such famous other basilicas as Notre-Dame (Paris), Lady of Guadalupe (Mexico), St. Joseph Oratory (Montreal) and Sainte-Anne-de-Beaupré Shrine (Québec)!

PICTURE THIS: July 1988; Dyersville, Iowa, USA; where fertile soil, traditional values and simple pleasures are the standard; a century-old family farm house; a young farmer and baseball fan is inspired by a voice he can’t ignore to pursue a dream for which, along with his wife, he begins the quest by carving his modest cornfield into a baseball field; baseball star players emerge from the rows of his cornfield and play a game of baseball. Fiction? Reality? The movie FIELD OF DREAMS, released in 1989 and starring Kevin Costner, was a nominee for ‘Best Picture of the Year’, became a popular hit with movie-goers, sports fans and subsequently, a classic in its genre.

As you read this introductory paragraph, you are probably asking yourself where it’s all going, where you are being lead… Here is the famous quote from that movie that will give you a clue: ‘If you build it, they will come!’

WELL, LET’S FAST-FORWARD NOW: July 2021, Hawkesbury, Ontario, Canada; a multi-use 20-acre green space inhabited island on the Ottawa River called Le Chenail Island (or ‘Snye’); this island was originally much larger and hosted some forty families; but in the 1960s, the water level was raised nine feet with the construction of the Carillon hydro-electric dam some twenty kilometres downstream and residents were expropriated; only one building remains: the Maison de l’Ile, built c. 1885, the oldest building in Hawkesbury; the entire remaining island officially became a public park in 1967 and, as a token of Canada’s celebrations of its centennial, was named Confederation Park; two vertical blocs of granite stand on guard at its east entrance with historical references to the event; in the meantime, in the years 1998-2000, as a new bridge was erected to replace the older and unstable Perley bridge which was renamed the Long-Sault bridge, the island and its park became a major construction zone for a few years.

Through the years and with the complicity and goodwill of successive town councils, one small step at a time, year in and year out, the Confederation Park added a great number of attractions to the island: a renovated Maison de l’Ile that  now houses Le Chenail Cultural Centre and its recent annex, the Richelieu Pavillion, an open structure built in the 1970s with arched beams recycled from the second story structure of the old Memorial centre, fishing stations, a marina with boat ramp and docking facilities, a tourist information centre, a ‘pétanque’ area, picnic areas, watersports rental kiosk, an outdoor sculpture garden, a monument plaza for La Francophonie and Le Chenail original expropriated residents, a beach volleyball court, renovated public washrooms, ample parking spaces, within walking distance to Hawkesbury’s and Grenville’s downtowns.

‘If you build it, they will come!’ And guess what? They came, and they are still coming, day after day, weekend after weekend, mostly by car licenced equally from Ontario and Quebec, by motorcycle, by motorhome, by bike, on foot… They are all over the island, attending a pow-wow at the Cultural Centre, fishing walleye under the shade of the bridge, sharing a cold (non-alcoolised, bien entendu!) one at a picnic table, playing a game of pétanque against other club members or among strangers,… Who are ‘THEY’? They are TOURISTS, from nearby or from far, men, women, children, families, friends, buddies, sportspeople, boatpeople, ordinary people… And from their comments and reviews on different travel sites, they absolutely love it!

What a great success story for the town of Hawkesbury and for us all! We should be proud of this achievement! A local group is already working on its sequel starring the Green Beaver Plaza. Small steps: if you build it, they will come.

The ALFRED150 organisation kick-started their celebration events on Sunday, June 27th with a traveling show that paraded through the village among hundreds of spectators enjoying it from their balconies, porches or sidewalk; two guest artists, Brian St-Pierre and Martine Parisien performed for over three hours in very hot conditions to a very appreciative audience; a community barbecue was held at Alfred’s Value-Mart; a celebration was also held at St.Victor Catholic church, a commemorative mass streamed ‘live’ on Facebook; 750 tickets were sold for a fundraising draw that saw Suzanne Gagné and Lyne Gagné-Lalonde win the grand prize of 3000$.

Those events are only a few ‘hors-d’oeuvre’ of everything that the ‘Alfred je t’aime’ organising committee has planned for this year of celebration marking the 150th anniversary of the parish; the core of its programme will be held in mid-September, moved from the original St. Jean Baptiste weekend for obvious Covid reasons. Please refer to the group’s Facebook site for more details!

While You Are In The Neighbourhood…

Throughout this summer or fall, you are invited to drive a few kilometres south-east of the village on Peat Moss road and (re)discover the very unique Alfred Bog, ‘a provincially significant wetland and area of significant natural and scientific interest’. It has been building for 10,000 years at the confluence of the Ottawa and South Nation rivers: peat bogs are extremely rare habitats and Alfred’s spans over 10,200 acres supporting rare species in Canadian flora and fauna. The bog is now under the jurisdiction of Ontario Parks and is managed as a Nature Reserve; a 272-metre boardwalk is accessible to the public.

The Nature Conservancy of Canada (NCC) points out that for a long time, ‘swamps, bogs and marshes that make up wetlands were thought of as wastelands; they were drained and filled for agriculture and development, peat extracted for fuel and gardening; today, less than 40% of original wetlands remain. Now, wetlands are internationally recognized as habitats that support biodiversity and provide key ecosystem services that help slow the effects of climate change.’ The NCC and partners got involved in the protection of the Bog in the 1980s, mainly by raising funds to purchase sections of the Bog that are still private lands.

The Bog’s vegetation is characteristic of boreal forest, normally found much farther north: trees are mostly swamp birches, black spruce, tamarack and red maple, many varieties of small fruit bushes and grasses, some rare species of orchid, the ‘White Fringe’; fauna specimens include many varieties of turtles, waterfowls, butterflies and the most southerly moose population. In 1984, the Ontario government designated the Bog as an area of Nature and Scientific Area (ANSI) and a Class 1 Wetland, the highest level of protection available, all while beginning the process of regulating it as a full-fledge provincial park.

Back in the village after your excursion at the Bog, don’t forget to enrich your photo album with a family shot among the giant blue ALFRED letters located in the heart of the village or to tour the community flower barrels exhibition throughout the village: a nice healthy walk on St. Phillipe’s recently renovated street and sidewalks to build up your appetite for the chip stand, the food truck or under the tent! Enjoy!